ChoiceTech Korea (CTK) is at the forefront of transforming how consumers assess their skin through its innovative AI technology, a development that marks a significant milestone in the intersection of beauty, technology, and retail. The company’s AI skin diagnostic engine has powered Olive Young’s “SKIN SCAN” service, surpassing one million uses, indicating a pivotal moment in the evolution of beauty retail that combines scientific precision with consumer accessibility.
Previously known as CHOWIS, CTK announced that its proprietary diagnostic technology, ChoiceDx, has effectively driven the SKIN SCAN service to this impressive benchmark. This achievement not only underscores the technological maturity of CTK’s offerings but also establishes operational reliability on a national retail scale within South Korea.
Deployed across major Olive Young stores, SKIN SCAN evaluates various skin indicators, including skin type, pore condition, pigmentation, wrinkles, and sebum levels. The system integrates with the Olive Young mobile app, enabling users to revisit past diagnoses, monitor skin changes, and refine their skincare routines with data-backed precision.
This integration elevates SKIN SCAN from a mere in-store tool to a comprehensive digital skincare platform. Olive Young thus becomes one of the first major beauty retailers in Asia to seamlessly incorporate AI-driven diagnostics into its retail ecosystem.
CTK’s technology signifies a shift in beauty diagnostics from traditional methods limited to spas or clinics, to scalable, consumer-friendly solutions accessible in retail environments. The ChoiceDx system leverages high-precision optical design and proprietary algorithms to provide real-time skin condition assessments, demonstrating that AI-based diagnostics can function reliably on a mass-market scale.
As CTK has achieved over one million uses, it illustrates the potential for evidence-based consumer technology in a sector often dominated by marketing rhetoric. The success of this initiative is indicative of the growing demand for accurate, science-based skincare solutions among consumers.
Wonsuk Choi, CEO of ChoiceTech Korea, emphasized the significance of the milestone, stating, “Our collaboration with Olive Young marks a turning point where our AI diagnostic technology has moved beyond pilot validation into a fully operational service platform. We will continue working with Olive Young and other global partners to help establish new standards for skin and scalp diagnostic experiences.” This statement reflects CTK’s strategic evolution from a solution provider to a system integrator, a rare trajectory within the AI and beauty sectors.
The landmark achievement of ChoiceTech Korea mirrors a larger trend within Korea’s startup ecosystem, where beauty-tech and med-tech firms are employing AI and optical engineering to generate measurable consumer value. The dense retail environment characterized by technology-driven health and beauty outlets, such as Olive Young, serves as an ideal setting for developing scalable AI diagnostic tools.
Globally, the combination of artificial intelligence and personalized care is accelerating. Companies like Sephora, Ulta Beauty, and Boots are exploring AI-powered consultation systems, yet Korea stands out for its efficient deployment of such technologies in everyday retail settings. CTK’s success demonstrates how an AI system honed in Korea’s competitive beauty landscape can serve as a benchmark for retail transformation worldwide.
CTK’s technology is now active in over 60 countries, catering to a range of diagnostics for skin, scalp, and hair in both retail and clinical environments. By refining its algorithms in response to the high-performance demands of Korea’s retail market, CTK has created a foundation that allows for global localization with minimal friction.
Looking ahead, the partnership with Olive Young illustrates that AI in the beauty sector is not about replacing human expertise but enhancing precision, personalization, and consistency on a larger scale. The success of SKIN SCAN points to a new infrastructure in global beauty retail where diagnostics inform marketing strategies, data informs product formulations, and consumer experiences foster trust.
Korea’s innovation advantage lies at the crossroads of advanced engineering and consumer empathy. ChoiceTech Korea has demonstrated that, when applied responsibly, AI can redefine not just how beauty products are marketed, but how they are comprehended by consumers.
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