Chub AI, the character chat platform, registered 7.3 million monthly visits in October 2025, a decline of 3.35% from the previous month, as reported by Similarweb. Users spent an average of 14 minutes and 9 seconds per session, navigating through approximately 11.51 pages, indicating strong engagement despite the drop in traffic. The platform’s bounce rate stood at a low 24.74%, suggesting that users were actively interacting with the available content. Notably, the user demographic remains largely male, comprising 82.93% of the audience, with the 18-24 age group being the most significant segment of users.
Chub AI’s traffic metrics highlight a persistent decline throughout 2025, with visits peaking at 13.9 million in May before experiencing a notable 21.8% drop attributed to reduced paid search investment and slower feature rollouts. In comparison, SEMrush reported a higher traffic figure of 13.7 million in a different measurement period, demonstrating discrepancies in tracking methodologies. The platform’s engagement metrics, however, are impressive. A 14-minute average session duration significantly surpasses the typical chatbot experience, which rarely exceeds five minutes, underscoring users’ deep exploration of its character libraries and features.
Geographically, the United States leads as the primary source of traffic, with emerging interest from other international markets. Interestingly, Russia has also shown considerable engagement with the venus.chub.ai subdomain, suggesting regional variations in platform usage. User interests extend beyond gaming to include adult content, animation, comics, and programming. This broad appeal attracts content creators and roleplay enthusiasts who seek character interactions not typically available on mainstream AI platforms.
Chub AI employs a freemium model with three subscription tiers. The free plan provides basic features, while the Mercury plan at $5 per month offers enhanced capabilities, including access to advanced AI models and multimedia generation. The premium Mars plan, priced at $20 monthly, includes unlimited voice generation and priority access to new models, appealing to more demanding users. Payment processing reflects as “Postcron.com” on bank statements, ensuring user discretion. Approximately 3% of users convert to paid subscriptions, which aligns with industry standards for AI companion platforms.
User sentiment about Chub AI’s offerings is mixed, with a reported 54% positive feedback ratio. Positive reviews emphasize extensive customization options and creative freedom, while negative feedback points to technical issues and inconsistencies in model quality. Users have reported repetitive AI responses and confusion over interface updates, particularly with the $20 Mars plan, which has faced scrutiny for not delivering enough additional value compared to the $5 Mercury tier. This sentiment reflects broader trends in user experiences across AI companion platforms, where customer satisfaction can be highly variable.
Comparatively, Chub AI stands out for its depth of customization and unfiltered content but faces stiff competition. Platforms like JanitorAI and Character.AI have garnered larger user bases and are noted for superior ease of use and conversation continuity. While Chub AI attracts a dedicated user group, the interface complexity can be daunting for casual users, although advanced users appreciate the granular control offered.
Chub AI’s character library hosts hundreds of thousands of user-generated cards across various genres and maturity levels. This extensive library allows users to filter characters based on personality traits and complexity, although it leans heavily towards anime-styled personas. While community-generated content varies in quality, popular characters regularly receive updates, further enhancing user experience.
The platform operates as an interface that connects users to multiple large language model backends, including OpenAI and NovelAI. This structure allows for flexibility but can introduce complexities for non-technical users who must supply their own API keys. The platform’s architecture does not employ traditional token systems; instead, access levels are determined by subscription plans.
Chub AI’s market position remains significant in the rapidly expanding AI companion sector, which reached $14.1 billion in 2024, with projections suggesting a 26.8% compound annual growth through 2034. However, the platform’s recent decline in traffic and shrinking global rank—from 5,037 to 5,836—highlights competitive pressures amid a growing field. Chub AI must navigate these challenges while continuing to innovate and refine its user experience to retain its dedicated user base and attract new users.
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