Validity Inc., the leading provider of AI-powered marketing success and customer data intelligence solutions, has unveiled Validity Engage, a next-generation platform aimed at transforming how marketing teams execute campaigns.
Announced during the opening of the 12th Litmus Live conference, Validity Engage is designed to empower enterprise marketing teams to launch campaigns with greater confidence, speed, and effectiveness. The platform focuses on preemptively identifying and mitigating risks that could hinder campaign performance, allowing marketers to act swiftly and decisively.
Engage features a suite of four specialized agents that collaboratively enhance the platform’s functionality across every campaign send. The Ignite Agent flags and resolves potential issues related to rendering, code, and compliance before emails are dispatched. The Guardian Agent keeps a close watch on subscriber experiences and deliverability, enabling teams to catch complications early in the process. Meanwhile, the Expression Agent creates on-brand copy suggestions for subject lines, body content, and calls to action, ensuring that emails consistently adhere to brand guidelines. Lastly, the Insight Agent offers valuable competitive analysis and identifies missed revenue opportunities, thereby enriching the decision-making landscape for marketers.
Unlike traditional point solutions that primarily rely on limited internal data, Engage leverages Validity’s extensive data network, which processes over 2.5 billion data points daily, representing a significant portion of global commercial email traffic. This expansive dataset equips the AI with the capacity to predict outcomes and enhance clarity around decisions that were previously made reactively or with considerable manual effort.
“We have spent years building the largest and most trusted data network in marketing,” remarked Mark Briggs, Founder, Chairman, and CEO of Validity. “Engage is how we put that intelligence to work to help marketers see what’s coming, act fast, and deliver better campaigns with far less friction. The platform surfaces revenue opportunities, optimizes content, and automatically corrects issues across every email a company sends.”
With its focus on practical marketing execution, Engage enables teams to identify risks before campaigns are launched, transition from insight to action with ease, and execute campaigns of higher quality on a larger scale. According to Matt Gore, Chief Technology Officer at Validity, “Agentic AI is only as accurate as the data and tools behind it—and we’ve built an AI engine powered by the richest, most reliable dataset in email.” This allows Engage to provide continuous, actionable insights throughout the entire campaign lifecycle.
In addition to launching Engage, Validity announced enhancements to deliverability features within its Litmus platform. These improvements allow email marketers to gain clearer visibility into campaign performance metrics. For the first time, Litmus users can access aggregated data regarding inbox, spam, and tab placements, enabling them to understand the landing spots of individual emails while quickly identifying underperforming sends. This integration aims to address the informational gaps often left by Email Service Providers (ESPs).
“Email marketers need clear answers about deliverability, beyond the surface-level metrics provided by ESPs,” stated Cynthia Price, Senior Vice President of Marketing at Validity. “By bringing inbox placement and campaign-level deliverability insights directly to marketers, Litmus is a true end-to-end email solution, built uniquely to serve enterprise customers.”
To further streamline marketing execution, Validity has introduced an unlimited pricing model across its solutions. This initiative removes seat caps and usage-based restrictions, making it easier for organizations to adhere to best practices and scale innovations.
The launch of Engage and the new deliverability capabilities in Litmus come at a pivotal moment, as Validity hosts thousands of email marketers from around the globe at the Litmus Live conference. Attendees are engaging with expert-led sessions, hands-on learning opportunities, and insights from industry leaders, including Gary Vaynerchuk, Ann Handley, and Jay Schwedelson. As marketing technologies continue to evolve, the introduction of these advanced tools positions Validity to be at the forefront of the email marketing landscape.
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