Dublin, Jan. 7, 2026 (GLOBE NEWSWIRE) — The artificial intelligence (AI)-generated influencer script market is set for substantial growth, with projections indicating an increase from $1.18 billion in 2024 to $1.48 billion in 2025, representing a compound annual growth rate (CAGR) of 25.7%. This expansion is largely fueled by the rising demand for personalized digital content, increased investment in influencer marketing campaigns, and the growing acceptance of virtual influencers. The market’s upward trajectory reflects a broader trend of heightened consumption of social media content, escalating global marketing budgets, and a shift towards more cost-effective content creation strategies.
Looking to the future, the AI-generated influencer script market is expected to reach $3.66 billion by 2029, sustaining a CAGR of 25.3%. This anticipated growth is supported by a focus on audience engagement, authenticity, and the ongoing trend of collaborations between brands and creators. The increasing demand for scalable marketing solutions and real-time analytics is indicative of consumer preferences for interactive experiences and tailored behavioral insights. Technological advancements such as generative language models, emotion-driven storytelling algorithms, and automated content synthesis are pivotal in this evolving landscape.
The ongoing rise of digital marketing serves as a significant catalyst for the AI-generated influencer script sector. Digital marketing, which encompasses the promotion of products through social media and search engines, is bolstered by the growth in online commerce and branding initiatives. AI-enabled influencer scripts enhance digital marketing efforts by offering personalized content, optimizing audience targeting, and improving campaign efficiency. According to Eurostat, 60.9% of EU enterprises utilized social media in 2023, demonstrating a clear trend towards increased digital engagement.
Prominent industry players are pushing the boundaries of technological capabilities within the AI script arena. In February 2024, Pictory launched its Custom Pictory GPT tool, which transforms user inputs into complete scripts, streamlining content creation through automated video production. Furthermore, in April 2025, HeyGen forged a partnership with HubSpot to facilitate the creation of personalized videos directly within HubSpot’s workflows, leveraging customer data from its CRM platform to enhance engagement and optimize content production.
Key companies dominating the AI-generated influencer script market include Google LLC, Pepper Content Pvt. Ltd., and Synthesia Limited, among others. Currently, North America holds the leading position in the market, while the Asia-Pacific region is projected to be the fastest-growing area. However, the industry’s expansion is not without challenges, as evolving international trade policies and tariffs are influencing media production costs and global distribution strategies. In response, companies are adapting by shifting towards domestic suppliers and embracing AI innovations to maintain their competitive edge.
The comprehensive “Artificial Intelligence (AI)-Generated Influencer Script Global Market Report 2025” offers valuable insights into industry size, regional shares, key competitors, and detailed market segments. It presents a holistic view of current trends and opportunities, equipping stakeholders with essential data to navigate the industry’s dynamic landscape. The report highlights software and services that facilitate script generation and optimization, underscoring tools that support storytelling and audience engagement in today’s digital environment.
As the AI-generated influencer script market continues to evolve, it promises to foster innovation and expand its role in transforming digital marketing and influencer partnerships on a global scale. The integration of AI into content creation is not just a trend; it represents a fundamental shift in how brands communicate with consumers, paving the way for a more interactive and personalized digital experience.
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