Google’s Gemini is experiencing a significant surge in South Korea, now the second-largest paid subscription market for the generative artificial intelligence service. According to digital analytics firm Sensor Tower, South Korea accounted for 11.4 percent of Gemini’s global cumulative revenue on Apple’s app store, translating to approximately US$21 million. This positions the nation only behind the United States, which holds 23.7 percent of the revenue.
Despite ranking just 17th in downloads, South Korea boasts the highest revenue per download among major markets, highlighting strong profitability for Gemini. The growth has accelerated following the launch of Gemini 3 in November last year, which introduced enhanced reasoning capabilities, improved multimodal understanding, and overall usability. These advancements allow users to engage in research, writing, and problem-solving without the need for complex prompts.
Since the release of Gemini 3, daily active users in South Korea have surged by 103.7 percent, marking the highest growth rate among major markets. This increase reflects a rapidly expanding user base and underscores the effectiveness of Gemini’s latest features. In the competitive landscape of South Korea’s generative AI app market, OpenAI’s ChatGPT leads in daily active users, with Gemini establishing itself as a strong contender in second place.
The dynamics of the generative AI sector in South Korea reveal a growing appetite for advanced digital solutions. With a tech-savvy population and a strong emphasis on innovation, South Korea has become a fertile ground for AI applications, which are increasingly being integrated into everyday tasks. The rapid adoption of Gemini suggests that users are not only exploring AI for productivity but also for creative endeavors.
As the competition between generative AI services intensifies, the focus is likely to shift toward user experience and accessibility. Companies like Google are expected to continue refining their products to meet the evolving demands of consumers. The substantial revenue generated by Gemini in South Korea could pave the way for further investment in AI technology and research, ultimately benefiting users and developers alike.
Looking ahead, the growth trajectory of Gemini in South Korea may signal broader trends in the generative AI market worldwide. As more users embrace these technologies, the implications for various industries—including education, marketing, and content creation—could be profound, reshaping how individuals and organizations leverage AI for their needs.
