In a bid to compete with established e-commerce platforms like eBay, TikTok Shop is launching a suite of AI-powered shopping tools designed to enhance merchant sales and improve product visibility. The new offerings were announced as part of TikTok’s ongoing effort to attract more sellers and boost consumer engagement on its platform.
One of the key features is the “AI Fashion Video Maker,” which allows merchants to create shoppable videos without the need for models, professional photoshoots, or advanced editing skills. Merchants can upload images of their products, and TikTok’s AI will automatically generate video clips that feature voiceovers mimicking the sellers’ natural tones along with synchronized lip movements.
The video creation tool also includes AI dubbing capabilities, enabling merchants to produce video scripts based on specific product information. This feature is available for free on both desktop and mobile applications for sellers in the menswear and womenswear categories, potentially streamlining the video production process.
In conjunction with the video maker, TikTok has introduced “List with AI,” a tool that transforms product specifications and brief descriptions into comprehensive product listings. This feature aims to enhance the discoverability of products on TikTok Shop by generating AI-driven titles, descriptions, and categories, thereby saving sellers valuable time.
Additionally, TikTok has integrated its GMV Max Ads feature into the TikTok Shop campaign registration process. The platform also unveiled a new customer relationship management (CRM) tool, facilitating communication from sellers to past buyers and potential customers who abandoned their shopping carts.
The momentum for TikTok Shop appears to be growing. Following a successful Black Friday in which it reported $100 million in sales in the U.S. last year, the platform has expanded its reach and attracted a roster of name-brand sellers. TikTok reported $19 billion in global sales last quarter, nearly matching eBay’s Q3 revenue of $20.1 billion.
According to estimates from analytics firm EchoTik, U.S. sales accounted for over $4.5 billion of TikTok Shop’s total global revenue, marking a 125% increase from the previous quarter. This surge comes amid a broader trend in e-commerce; Adobe’s analysis indicates that total U.S. e-commerce spending between Thanksgiving and Cyber Monday in 2025 exceeded $44 billion, with social media-driven purchases seeing a year-over-year increase of 56%.
Notably, while TikTok Shop originally gained traction by offering affordable products from emerging brands, it is now beginning to feature high-end items. Reports indicate that the platform is selling luxury products, including $11,000 handbags from Hermes and Chanel, as well as exclusive items from Louis Vuitton, Nike, Rolex, and Cartier.
To bolster its credibility and reliability in the competitive e-commerce landscape, TikTok Shop has actively worked to improve the quality of its marketplace. The platform rejected 1.4 million vendor applications and eliminated over 70 million product listings before they could go live, ensuring that only reputable sellers gain access to its suite of AI tools.
As TikTok Shop continues to evolve, its integration of AI technologies signifies an ambitious approach to redefine online shopping experiences. By enabling easier content creation and better product management, TikTok aims not only to enhance its sales figures but also to solidify its position as a formidable player against established giants like Amazon.
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