Meta Platforms has integrated Manus AI into its Ads Manager, marking a significant step in utilizing the technology following its acquisition of the Singapore-based company in December 2025. The integration, which users first noticed on February 21, 2026, places a dedicated Manus AI shortcut within the “Manage” section of the Ads Manager navigation panel, strategically located between Instant Forms and Media Library. This move indicates Meta’s intention to incorporate Manus’s capabilities directly into the advertising workflow of millions of businesses, rather than offering it as a standalone product.
Manus AI, which launched its first autonomous AI agent in early 2025, boasts impressive metrics, having processed over 147 trillion tokens and created more than 80 million virtual computers by the time of Meta’s acquisition. The technology focuses on “agentic execution,” enabling the AI to perform complex tasks independently, such as market research and data analysis. Xiao Hong, Manus’s CEO, emphasized the benefits of joining Meta to enhance the AI’s capabilities while maintaining its operational integrity. Meta views this acquisition as a pivotal opportunity to extend the reach of advanced agent technology to a broader audience.
The February 21 integration allows advertisers to access Manus AI via a shortcut in the Ads Manager tools flyout, where they can navigate between various advertising functions. Reports indicated that some advertisers had already encountered in-stream prompts encouraging the use of Manus AI prior to its official appearance. The integration aims to streamline tasks that advertising professionals typically undertake, including report building, audience research, and campaign analysis. By positioning Manus as a conversational layer, users can request data insights without needing extensive API knowledge or manual input.
Initial reactions from practitioners have been mixed, as seen in social media discussions on the day of the integration. One user, Austen Allred, noted the improved capabilities of Manus for Meta ads, generating significant engagement on the platform. However, skepticism persisted among some users, with comments reflecting frustrations with existing advertising APIs and concerns about the accuracy of AI-generated outputs. Issues such as “hallucination” in ad data—where the AI generates misleading information—were raised, highlighting potential challenges in relying on AI for critical advertising decisions.
The Manus integration is part of a broader push by Meta to enhance its advertising tools through AI, as the company reported $58.1 billion in advertising revenue for Q4 2025, driven largely by AI advancements. The rollout of the Advantage+ suite has become the default for various advertising objectives, indicating a shift toward automation in campaign management. The introduction of Manus as an agent layer aims to expedite decision-making without entirely removing advertiser input, offering a different approach to how advertisers interact with their campaigns.
This launch occurs amid ongoing skepticism regarding Meta’s AI capabilities, with prior analyses documenting discrepancies between reported performance metrics and actual outcomes. Advertisers have expressed concerns about the transparency of Meta’s algorithms, complicating their ability to understand the rationale behind AI-generated recommendations. The integration of Manus is seen as an attempt to alleviate some of these issues by creating a more user-friendly interface for accessing data insights, albeit with the caveat that the accuracy of these insights remains paramount.
Looking ahead, the significance of the Manus integration lies not only in its potential to enhance advertising efficiency but also in Meta’s ability to demonstrate a tangible return on its substantial investments in AI infrastructure. As the company aims to capitalize on its $22.1 billion spending in Q4 2025, the connection between Manus and its core advertising revenue will be crucial in evaluating the effectiveness of this strategic move.
For existing Manus users, the transition has been designed to minimize disruption. The subscription service continues to operate independently, ensuring that users who relied on Manus prior to the acquisition can maintain their workflows without interruption. As the integration unfolds, it will be essential to observe how effectively Manus AI can enhance advertising operations within Meta’s ecosystem, particularly regarding the accuracy and reliability of the insights it generates.
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