SAN FRANCISCO, February 2026 — In a move signaling a significant evolution in marketing technology, CremyX has unveiled its multimodal brand import system, allowing businesses to create detailed AI-driven brand profiles from diverse digital sources. As companies increasingly turn to artificial intelligence for personalized customer engagement, this new system is poised to meet the growing demand for agentic AI solutions in the marketing sector.
According to projections from Gartner, 60% of brands are expected to adopt agentic AI for personalized customer interactions by 2028. Andrew Babo, the Founder and CEO of CremyX, emphasized the importance of understanding a brand’s digital presence. “Every brand has a digital footprint. We built CremyX to read that footprint and understand your brand the way a senior marketing director would,” he stated. This innovative approach uses multimodal brand analysis to automatically extract what Babo refers to as “brand DNA” from existing digital content.
Supporting these claims, Gartner’s data outlines a transformative trend where the majority of B2B transactions will be mediated by AI agents by 2028. Furthermore, 81% of marketing technology leaders are already either piloting or have implemented AI agents into their strategies. The CremyX platform aligns with this shift, autonomously crawling websites, analyzing various documents, and even scrutinizing TikTok channels to gather insights about brands.
The multimodal brand import function operates through three primary methods. The first, the Website URL Import, allows CremyX’s AI engine to conduct an extensive crawl of a company’s website, extracting visual identities, content analysis, business intelligence, and technical insights. This process, which typically takes human strategists 20 to 40 hours, generates a comprehensive brand profile much more efficiently.
The second method, Document Upload Import, enables businesses to leverage existing brand documentation, including PDF guidelines, PPTX pitch decks, and DOCX marketing materials. This feature ensures that established brand messages are seamlessly integrated into the AI-generated profiles.
The last import method focuses on TikTok channels, where the platform’s analysis tool conducts a thorough examination of video content, including creator profiling, content strategy analysis, audience intelligence, and visual style mapping. This is particularly relevant as social media platforms gain prominence in brand marketing strategies.
Beyond the initial import, CremyX’s technology offers additional features that enhance brand understanding. Users can train the AI to recognize visual and verbal styles by uploading sample images and posts. These features allow businesses to create a distinctive brand voice, visual fingerprint, and tailored marketing strategies that resonate with target audiences.
In terms of cost efficiency, the emergence of AI-generated content has revolutionized video production expenses. Traditional video ads, which typically range from $10,000 to $50,000, can now be created for as little as $100 to $1,000, representing a cost reduction of over 95%. Notably, platforms like Midjourney have already seen significant user engagement, boasting 21 million users and $500 million in revenue.
As the advertising landscape continues to shift—evidenced by the fact that 93% of AI Mode searches end without a click, alongside a 58% decrease in click-through rates due to Google AI Overviews—direct content distribution via social media is becoming increasingly essential.
The introduction of CremyX’s multimodal brand import system is timely, particularly for industries such as beauty and spa services, which stand to benefit greatly from AI-driven marketing tailored to their unique brand aesthetics and consumer engagement styles. As businesses worldwide embrace AI solutions, those who effectively utilize agentic AI to gain a deeper understanding of their brands are likely to secure a competitive advantage.
All three import methods are currently available to CremyX users, including those on the free tier. Interested businesses can visit cremyx.app to choose their preferred import method and begin analyzing their brand DNA for optimized marketing strategies.
Founded in 2025 by Andrew Babo, CremyX operates as a comprehensive AI marketing platform designed to streamline brand understanding through advanced analysis techniques, ultimately enabling the generation of fully aligned marketing materials.
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