Creates a new end-to-end, consulting-led, AI-powered model
for four core functions
BENGALURU, India | EAST BRUNSWICK, NJ – Jan. 29, 2026: Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a prominent AI-powered technology services and consulting firm, has unveiled a new operating model aimed at enhancing enterprise functions. This model integrates advisory, AI, and enterprise transformation services, offering an end-to-end solution across four core functional areas: People & Change; Supply Chain & Operations; Finance Transformation; and Sales, Marketing & Customer Experience (CX).
The initiative is designed to bridge the gap between boardroom strategies and operational execution, establishing a continuous innovation cycle. Wipro aims to position itself as a key partner in reimagining, designing, managing, and perpetually transforming essential enterprise operations.
“Enterprises today are struggling to modernize operations amid outdated models and stalled transformation efforts, with AI hype that isn’t translating into results and consulting-to-execution journeys that remain fragmented and slow,” stated Amit Kumar, Managing Partner & Global Head of Consulting, Wipro Limited. He emphasized that Wipro’s approach combines functional consulting expertise with business process services, delivering a persona-based, end-to-end enterprise transformation strategy that is contextually relevant.
Wipro’s integrated model redefines traditional service frameworks, positioning consulting as the primary engine for transformation. By leveraging the Wipro Intelligence™ suite of AI-driven solutions throughout the client engagement process—from initial solution design to final delivery—the model seeks to apply AI in a systematic manner rather than as disconnected pilots, directly aligning efforts with desired business outcomes.
At the onset of client engagements, Wipro Consulting will play a pivotal role in defining transformation pathways. This involves collaborating with CXOs to shape AI strategies, future operating models, and outcome-based transformations.
During the solution development phase, Wipro Consulting teams will focus on creating human-centric, AI-driven operating model designs, which include process re-engineering and scenario modeling to ensure that solutions are geared for practical execution.
Subsequently, Wipro’s Business Process Services (BPS) teams will deploy AI-enabled intelligent automation, predictive insights, and ongoing optimization across business operations. These AI-enhanced operating models are designed to continually learn and evolve, enabling clients to achieve quicker financial impacts and more sustainable, scalable results.
“Reimagining business processes in the age of AI is core to our clients’ enterprise business transformation strategy,” remarked Jasjit Singh Kang, Managing Partner and Global Head of Business Process Services, Wipro Limited. He highlighted that AI-embedded operations, supported by deeply contextual solutions, represent the future of intelligence-driven enterprises. The new integrated model aims to fulfill client demands for AI solutions tailored to specific personas and functions, facilitating measurable outcomes and substantial bottom-line impacts.
This strategic move from Wipro reflects a growing trend in the tech industry where firms are looking to leverage AI not merely as an add-on but as a foundational element of operational strategy. As enterprises face increasing pressure to modernize and become agile, Wipro’s model may serve as a blueprint for other companies navigating similar challenges. The implications for the industry could be significant, as firms seek to turn AI potential into tangible business results.
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