The global Endpoint Security Platforms market is set for a significant expansion, driven by escalating cyber threats and increasing regulatory demands. According to a report from ResearchAndMarkets.com, revenues are projected to soar from US$15.8 billion in 2024 to US$23.9 billion by 2030, representing a compound annual growth rate (CAGR) of 7.2%. This growth reflects the urgent need for enterprises to bolster their defenses against a backdrop of evolving cyber risks.
The report, titled “Endpoint Security Platforms – A Global Market Overview,” provides a comprehensive analysis of market trends from 2021 to 2030, focusing on various factors including Endpoint Type, Deployment Type, Company Type, and Industry Sector. The endpoint security landscape has witnessed a significant transformation, shifting from basic antivirus solutions to sophisticated defenses that encompass prevention, detection, and automated responses across a range of devices.
Cloud-native architectures and AI-driven threat detection are key trends shaping the market. Businesses are increasingly moving towards integrated security ecosystems that connect endpoint data with telemetry from network, cloud, and identity platforms. This shift is partly in response to the rise in ransomware attacks, credential abuse, and supply chain vulnerabilities, prompting firms to abandon isolated security tools in favor of comprehensive solutions. As a result, endpoint security has become a cornerstone of enterprise risk and compliance frameworks.
North America currently leads the endpoint security market, accounting for 38% of global revenue in 2024 and projected to reach US$8.6 billion by 2030. The region benefits from robust cybersecurity regulations, a thriving technology sector, and the adoption of hybrid work models. Major vendors such as Microsoft and CrowdStrike are integral to this landscape. Conversely, the Asia-Pacific region is experiencing the fastest growth, with an expected CAGR of 9.2% from 2024 to 2030, fueled by rising cybersecurity investments in countries like China and India.
Mobile devices are expected to dominate the endpoint security sector, projected to grow to US$7.2 billion by 2030. This growth is attributable to the increasing prevalence of remote work, bring-your-own-device (BYOD) policies, and a surge in mobile productivity tools. The strong demand for enhanced mobile threat defense strategies arises from the rising incidence of mobile-targeted malware and security breaches. Meanwhile, point-of-sale (POS) terminals are becoming the second-fastest-growing endpoint category.
The report also indicates that cloud deployments will lead the market, contributing 62.5% of total revenue in 2024, with expectations to grow to US$15.3 billion by 2030 at a CAGR of 7.5%. The transition to cloud solutions is enabling businesses to centralize their security controls while allowing for greater flexibility. In contrast, on-premises deployments, which remain vital for sectors with stringent regulations, are experiencing slower growth.
Large enterprises currently generate 56.7% of revenues in the endpoint security market, fueled by their need for advanced analytics, identity protection, and compliance features. However, the small and medium-sized enterprise (SME) segment is expected to witness more rapid growth at a CAGR of 7.6%, as awareness of cyber risks increases and security solutions become more accessible.
The banking, financial services, and insurance (BFSI) sector is the largest consumer of endpoint security, representing 21% of the market in 2024, driven by the critical need to protect sensitive financial data. The healthcare sector is the fastest-growing industry segment, expected to expand at a CAGR of 9%, as it faces an increased number of cyberattacks targeting medical systems.
Key players in the endpoint security market include Microsoft, CrowdStrike, Broadcom (Symantec), SentinelOne, and Trend Micro. Companies such as Sophos, Bitdefender, and ESET are gaining traction in the mid-market with flexible offerings and managed services. As the demand for integrated security solutions intensifies, the focus on simplifying management and offering modular pricing is becoming increasingly important, particularly for mid-sized enterprises and IT teams with limited resources.
Looking ahead, the endpoint security market is poised for continued growth as businesses navigate an increasingly complex threat landscape. The convergence of AI, cloud integration, and real-time threat detection will be essential in shaping future strategies for cybersecurity resilience.
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