Tel Aviv, Israel, Jan. 23, 2026 (GLOBE NEWSWIRE) — Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company, is expanding into the global homeland security sector by leveraging advanced artificial intelligence (“AI”)-driven solutions. The Company announced its plans to support security operations for the upcoming 2026 FIFA World Cup, which will be held across Canada, Mexico, and the United States.
Through its wholly owned subsidiary, KeepZone AI Inc. (“KeepZone”), Jeffs’ Brands is set to deliver comprehensive, AI-powered security ecosystems designed for high-density environments such as stadiums and public gatherings. This initiative comes as the world gears up for the FIFA World Cup, expected to draw millions of spectators, highlighting the importance of maintaining safety without compromising the fan experience.
“The FIFA World Cup represents the pinnacle of international events, where seamless security is paramount,” said Alon Dayan, Chief Executive Officer of KeepZone. “We believe our recent strategic collaborations enable us to provide holistic, end-to-end protection that combines frictionless threat detection, autonomous monitoring, and aerial surveillance, making us a key player in safeguarding mega-events like this.”
Among the notable preparations, KeepZone has established several strategic agreements. Notably, it has secured a Distribution Agreement with Zorronet Ltd, granting exclusive rights to distribute Zorronet’s AI-based autonomous Security Operations Center (“SOC”) platform in stadiums across Mexico and Israel, and non-exclusive rights in Spain and the U.S. This technology integrates sensors, cameras, drones, and robotics to facilitate real-time threat responses, minimizing the need for human intervention in dynamic stadium settings.
In addition, a Strategic Collaboration with Scanary Ltd. expands KeepZone’s capabilities. Following a successful live pilot at Pais Arena Jerusalem, where over 2,600 attendees were screened during a concert, KeepZone has gained exclusive distribution rights for Scanary’s frictionless AI-radar systems in Canada, Germany, and the United Arab Emirates, along with stadium-specific exclusivity in Israel. This technology can screen up to 25,000 people per hour, detecting concealed threats such as weapons and explosives in under two seconds, making it particularly suited for World Cup entry points and fan zones.
Another key element is KeepZone’s Representation Agreement with RT LTA Systems, allowing it to promote RT’s SkyStar™ aerostat systems, which provide persistent aerial intelligence, surveillance, and reconnaissance (“ISR”). With over seven million operational hours worldwide, these systems offer comprehensive perimeter protection for stadiums and their surroundings, complementing ground-based technologies.
Moreover, a Distribution Agreement with STI Ltd. grants KeepZone non-exclusive rights to distribute advanced vehicle and threat detection systems in Canada and Mexico, enhancing security at border and venue entries. This agreement includes under-vehicle scanners and explosives detectors, with temporary exclusivity for key government agencies like Mexico’s Guardia Nacional.
These strategic collaborations equip KeepZone with a diverse portfolio for AI-enhanced homeland security solutions. By integrating these technologies, the company aims to offer scalable solutions that reduce bottlenecks, lower false positives, and enable natural crowd flow—all vital for an event of the FIFA World Cup’s magnitude.
KeepZone is actively engaging with relevant stakeholders, including stadium operators, host cities, and security agencies, to deploy these advanced systems in preparation for the 2026 games. The company’s concentrated focus on territories central to the tournament underscores its commitment to global safety standards.
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company that has recently shifted focus into the global homeland security sector through its subsidiary, KeepZone AI Inc. Following the entry into a definitive distribution agreement with Scanary Ltd. in December 2025, Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, tapping into the significant growth potential within the homeland security market while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands, visit jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” as defined by relevant securities regulations that may involve risks and uncertainties that could cause actual results to differ materially from those anticipated. Factors include market conditions, competition, and the company’s ability to adapt to changes in the operating environment. For a complete discussion of these risks, refer to the company’s filings with the U.S. Securities and Exchange Commission.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR-IR
Investor Relations, Israel
[email protected]
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