New York City, New York May 2, 2026 (Issuewire.com) – As the digital landscape evolves, brands are increasingly aware that their visibility on traditional search engines like Google is only part of the equation. With consumers now relying more heavily on generative AI platforms such as ChatGPT, Google’s Gemini, and Anthropic’s Claude for product and service inquiries, the challenge for marketers is understanding how often their businesses are cited in these AI-generated responses. This need has prompted a New York-based digital marketing agency, BusySeed, to launch a new software tool that aims to quantify brand visibility across these platforms.
Launched on April 16, 2026, as the flagship product of BusySeed’s SeedTech ecosystem, the software, named Rankxa, analyzes how frequently a brand appears in AI-generated answers. This innovative platform currently tracks over 572,381 active prompts related to approximately 227,657 businesses, making it one of the most extensive data sets in a nascent field of analytics that has emerged in the last two years. With AI’s growing role in consumer decision-making, understanding its impact on brand presence has never been more critical.
Rankxa leverages a proprietary metric known as the Citation Score, which estimates the likelihood of a brand being referenced in response to relevant queries generated by AI systems. The tool evaluates various factors, including sentiment signals and authority indicators, which BusySeed has identified as key determinants for when large language models cite a particular source. By querying multiple AI models simultaneously, Rankxa provides brands with a comprehensive overview of their standing in the generative search landscape, along with diagnostics that highlight gaps in visibility.
According to research conducted by BusySeed, nearly 90 percent of brands lack a meaningful presence in AI-generated responses, underscoring the urgency for businesses to adapt their marketing strategies. This emerging discipline, sometimes referred to as Generative Engine Optimization (G.E.O.) or A.I. Optimization, signifies a notable shift in how brands need to measure their visibility. While traditional search engine optimization (SEO) metrics remain relevant, the rise of AI-generated content necessitates a new approach to understanding brand presence in consumer conversations.
“Most companies still measure visibility by where they rank on Google,” said Omar Jenblat, CEO and Founder of BusySeed. “The harder question now is whether they exist in the answer the AI gives. Rankxa was built to make that question measurable across over 572,000 prompts and 227,000 businesses, so brands can see exactly where they stand and what is keeping them out of the conversation.”
Although several firms are beginning to develop competing tools and methodologies in this space, the industry has yet to establish shared metrics or definitions. BusySeed positions Rankxa as a complementary tool to traditional SEO rather than a complete replacement, emphasizing the importance of integrating both strategies in a comprehensive digital marketing approach. The tool is available for businesses through Rankxa’s website.
As the landscape of digital marketing continues to evolve, the ability to effectively measure and optimize brand visibility across multiple AI platforms is likely to become a critical factor in consumer engagement and brand loyalty. As businesses adapt to this new paradigm, tools like Rankxa may help bridge the gap between traditional marketing metrics and the emerging demands of AI-driven consumer behavior.
Media Contact
BusySeed
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http://www.busyseed.com
Tags: generative engine optimization, AI optimization, digital marketing, SaaS, GEO Technology, AIO Technology, GEO ranking, AIO ranking, search ranking, search engine optimization
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