DOVER, Del.–(BUSINESS WIRE)–Identy.io, a leading provider of mobile biometric authentication solutions, has unveiled a new layer of deepfake detection capabilities within its facial capture solution, aimed at countering the rapid rise of AI-powered identity fraud. The integration is particularly crucial as deepfake attacks, engineered to circumvent traditional defenses, have surged worldwide, posing significant risks to financial institutions, government agencies, and enterprises reliant on biometric systems.
“When visual evidence can no longer be trusted, it undermines the very foundation of public trust,” said Jesús Aragón, CEO and co-founder of Identy.io. He emphasized the societal risks posed by the ability to convincingly fabricate statements from influential figures, which could destabilize informed decision-making. The introduction of these capabilities marks a significant step in addressing this escalating threat to conventional liveness systems.
The numbers underscore the urgency of the situation: generative AI-enabled fraud losses in the U.S. are projected to escalate to $40 billion by 2027, a significant increase from $12.3 billion in 2023. Further compounding the issue, financial losses tied to deepfake-related fraud exceeded $200 million in the first quarter of 2025, with deepfakes now accounting for 40% of biometric fraud attempts globally.
This alarming growth is attributed to the accessibility of deepfake generation tools, which are now readily available, including free and low-cost options that can be executed on standard PCs without the need for specialized hardware or technical skills.
Historically, biometric systems have successfully countered conventional spoofing attacks, such as printed photos and screen replays, through methods like presentation attack detection (PAD) and liveness detection. These defenses were effective because traditional spoofing methods left physical artifacts that were relatively easy to identify. For instance, screens and printed materials lacked genuine depth and could not respond to dynamic prompts such as “smile” or “turn your head.”
However, deepfake attacks have evolved to circumvent these defenses through a two-pronged approach. By fusing the target user’s facial features with the attacker’s live presence, deepfakes can convincingly respond to liveness challenges while projecting a synthetic version of the target’s face, thereby defeating active liveness detection. Moreover, attackers can inject synthetic content directly into the video stream via virtual camera software, easily bypassing traditional PAD designed to detect physical presentation artifacts. Successfully countering this type of attack requires a robust solution that addresses both synthetic content generation and digital injection, ensuring that if one defense is compromised, others remain operational.
Identy.io’s new solution embodies a defense-in-depth strategy that combines multiple independent layers specifically designed to combat both traditional and AI-driven threats. This includes AI-driven deepfake detection, which employs visual and temporal analysis to identify AI-generated synthetic media, alongside injection attack prevention mechanisms that ensure camera, device, and code integrity throughout the capture process. The solution also retains passive PAD to continue defending against photos, screen replays, and 3D masks.
This multi-layered approach ensures that if one line of defense is breached, others remain intact, providing a comprehensive safety net against various forms of fraud.
Identy.io’s commitment to security and usability is evident in its track record, having achieved 100% attack detection without false rejections of legitimate users in iBeta ISO 30107-3 testing. The enhanced capabilities not only tackle synthetic content generation but also address delivery mechanisms, thereby offering extensive protection against the full spectrum of AI-driven identity fraud while ensuring a seamless user experience.
As the landscape of digital identity continues to evolve, the introduction of deepfake detection capabilities reflects a growing awareness of the potential risks posed by rapidly advancing technology. For more information about Identy.io’s deepfake technology, visit https://www.identy.io/.
Identy.io, headquartered in the U.S. with operations in Brazil, Mexico, Spain, and India, has emerged as a global leader in trusted, universal, and private digital identity solutions through mobile-first touchless biometrics. The company has secured over one billion identity transactions across diverse sectors such as banking, telecommunications, government, and healthcare, securing its position as a trusted partner for clients worldwide.
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