Meta, the parent company of Instagram, Facebook, and WhatsApp, has signed a multiyear, multigenerational strategic partnership with NVIDIA, a leading U.S.-based GPU manufacturer, to enhance its cloud and Artificial Intelligence (AI) infrastructure. This collaboration, announced in Hyderabad, will see Meta purchasing millions of advanced processors from NVIDIA and constructing extensive data centres dedicated to powering Meta AI’s operations.
The partnership is designed to facilitate the creation of “hyperscale data centres” optimized for AI training, a crucial component of Meta’s long-term infrastructure strategy in AI. As part of this deal, NVIDIA will deploy its Grace Central Processing Units (CPUs), alongside Blackwell and Rubin Graphics Processing Units (GPUs), to support Meta’s ambitious AI initiatives.
Meta plans to integrate NVIDIA’s Spectrum-X Ethernet switches into its Facebook Open Switching System, using NVIDIA Grace CPUs based on Arm architecture for its data centre production applications. The collaboration also includes plans for a large-scale deployment of NVIDIA’s Vera CPUs, which are expected to arrive by 2027, as Meta seeks to enhance its energy efficiency in computing.
Jensen Huang, founder and CEO of NVIDIA, expressed the significance of this partnership, stating, “No one deploys AI at Meta’s scale — integrating frontier research with industrial-scale infrastructure to power the world’s largest personalisation and recommendation systems for billions of users.” This depth of collaboration is expected to harness the full NVIDIA platform, enabling Meta’s teams to explore the next frontier in AI development.
Mark Zuckerberg, founder and CEO of Meta, echoed this sentiment, noting excitement over the partnership and the ambition to create “leading-edge” computing clusters utilizing NVIDIA’s Vera Rubin platform. The goal is to make “personal superintelligence” accessible to users globally.
A key aspect of this partnership is the focus on energy efficiency. The companies plan to deploy Arm-based NVIDIA Grace CPUs, which are projected to deliver significant improvements in performance per watt. This marks the first large-scale deployment of NVIDIA Grace CPUs, supported by investments in co-design and software optimizations aimed at enhancing efficiency with each new generation.
As part of its broader strategy, Meta aims to implement NVIDIA GB300-based systems to establish a unified architecture across its data centres and NVIDIA Cloud Partner deployments. This approach is intended to streamline operations, ensuring high performance and scalability. Additionally, the adoption of NVIDIA’s Spectrum-X Ethernet networking platform within Meta’s AI infrastructure is expected to enhance AI-scale networking, providing predictable low-latency performance and maximizing operational efficiency.
In another facet of the partnership, Meta will leverage NVIDIA’s Confidential Computing capabilities for WhatsApp, allowing for AI-powered features while safeguarding user data confidentiality and integrity. This technology will also be integrated across Meta’s other platforms, including Instagram and Facebook, reinforcing the company’s commitment to “privacy-enhanced AI at scale.”
Through this collaboration, engineering teams from both Meta and NVIDIA will work closely to co-design next-generation AI models. This synergy aims to optimize AI models for Meta’s core workloads, utilizing NVIDIA’s technology to boost performance and efficiency across Meta’s large-scale production systems. The advancements are anticipated to enhance the AI capabilities available to billions of users internationally.
As Meta continues to evolve its infrastructure, the partnership with NVIDIA positions it at the forefront of the AI revolution. By leveraging cutting-edge technology and fostering collaboration, both companies are poised to redefine the landscape of AI and cloud computing, potentially reshaping the digital experiences of users around the world.
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