Levitate, the AI-powered relationship marketing platform, has secured $16 million in a new funding round, bringing its total capital raised to $71 million. The investment round was led by Harbert Growth Partners, with additional participation from Northwestern Mutual Future Ventures and Bull City Venture Partners.
Founded in 2017, Levitate aims to leverage artificial intelligence to enhance personal communication for relationship-based businesses. The platform currently serves over 8,000 businesses by enabling them to maintain consistent outreach, smarter targeting, and automation that retains a personal touch. The firm’s mission centers on the belief that AI can help businesses scale meaningful interactions without sacrificing the human connection that defines their relationships.
The latest funding will accelerate Levitate’s innovation in AI, focusing on both internal capabilities and customer-facing tools designed to assist small businesses in executing high-quality relationship marketing at scale. The company plans to enhance its Service-as-Software model, which combines intelligent automation with hands-on strategy to deliver measurable outcomes for its clients.
“Our original thesis was simple: AI should help relationship-based businesses become more consistent, more thoughtful, and more scalable in how they show up for their clients,” said Jesse Lipson, Founder and CEO of Levitate. “This investment allows us to build more tools that make AI practical and accessible for small businesses, while continuing to strengthen the Service-as-Software experience our customers rely on.”
In line with its growth strategy, Levitate intends to use the funding to expand its customer success and sales teams across the United States and Canada. This expansion aims to broaden the company’s market reach, targeting a wider array of relationship-focused small businesses. The increased workforce will be essential as Levitate seeks to capitalize on the growing demand for AI-driven marketing solutions in a rapidly evolving digital landscape.
As AI becomes increasingly integral to marketing strategies, Levitate’s investment highlights a broader trend where companies are embracing technology to foster more meaningful client relationships. By automating routine tasks and enhancing customer interactions, businesses can focus on higher-value activities that drive growth and satisfaction.
The funding underscores an ongoing belief in the potential of AI to transform how small businesses engage with their clients. As Levitate continues to refine its offerings, it aims to empower more businesses with tools that enhance their marketing efforts while preserving the personal touch that is critical in relationship-based interactions.
Looking ahead, Levitate plans to solidify its role as a leader in relationship marketing through ongoing innovation and strategic growth. The company’s commitment to making AI accessible for smaller enterprises could position it well within an increasingly competitive market, where personalized communication is becoming essential for gaining and retaining clients.
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