In a recent interview with Finance Magnates, Herman Shaho, Co-Founder and Chief Product Officer at Axcera, discussed the challenges faced by proprietary trading firms (prop firms) as they scale operations. Shaho emphasized that many firms struggle beyond their initial growth phase, primarily due to reliance on an array of disconnected tools that can destabilize their systems. In this context, he highlighted the importance of having a robust Customer Relationship Management (CRM) infrastructure to facilitate sustainable growth.
Shaho’s insights were shared during a conversation with Dora Christofi, Head of Marketing at Finance Magnates, following Axcera’s recognition as the Best Prop Trading Technology Provider at the Finance Magnates Awards 2025. This accolade underscores Axcera’s commitment to providing tailored technology solutions designed to adapt to the unique requirements of each firm rather than forcing firms to conform to pre-existing templates.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho stated, highlighting Axcera’s focus on customization. This adaptability is crucial because as prop firms attempt to expand, the integration of disparate tools often leads to inefficiencies and operational breakdowns. Shaho pointed out that many firms underestimate the complexity involved in scaling, often compounding problems by layering multiple technologies that fail to communicate effectively with one another.
The conversation also touched on the broader implications of technology in the financial sector, particularly within fintech. Shaho noted that the rapid evolution of AI technologies is reshaping how prop firms approach risk management and trading strategies. As firms look to leverage automation and AI, having an integrated and adaptable tech stack becomes even more critical. The need for systems that can evolve alongside the firm’s growth trajectory is paramount to avoiding the pitfalls experienced by many in the industry.
Axcera’s recent accolade not only reflects its technological prowess but also highlights a growing recognition of the importance of effective CRM systems in the prop trading landscape. As firms navigate the complexities of market dynamics and regulatory environments, a well-structured CRM can serve as a backbone, enabling more efficient operations and enhanced decision-making capabilities.
Shaho’s comments resonate with a wider industry trend, where technology is increasingly viewed as a vital enabler of growth rather than just a support function. The ability to adapt software solutions to fit specific operational needs can differentiate successful prop firms from those that falter under the weight of their own technological choices.
As the fintech sector continues to evolve, the critical question remains: how can firms leverage technology not just to keep pace, but to gain a competitive edge? With Axcera leading the charge in providing customizable technology solutions, the future looks promising for prop firms willing to rethink their tech strategies. The shift towards more integrated and adaptable systems is not merely advantageous; it is becoming essential for firms aiming to thrive in an increasingly complex trading environment.
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