Cross River, a financial technology firm, announced that its parent company, CRB Group, has secured $50 million in common equity funding aimed at accelerating growth in the fields of artificial intelligence, cryptocurrency, and embedded finance. The investment, which reinforces the ongoing support from existing backers, including funds managed by T. Rowe Price, underscores a sustained confidence in Cross River’s strategy to modernize financial infrastructure through a unified platform.
The new capital will enable Cross River to enhance product innovation, deepen partnerships, and broaden its international reach. The company is strategically positioning itself around what it terms “embedded finance 2.0,” which aims to integrate cryptocurrency, lending, payments, and card services into a single platform. This unified approach is further augmented by an AI-driven layer designed for compliance, risk management, and scalability.
Founded in 2008, Cross River provides the underlying infrastructure powering financial services for over 100 technology partners, including prominent fintech and technology platforms. Its proprietary real-time banking core allows these partners to deliver a diverse range of services across payments, lending, cryptocurrency, and capital markets at scale. The latest funding round follows a robust performance for the company in 2025, marked by notable growth in payments, capital markets, and lending sectors.
With this additional capital, Cross River aims to enhance its cryptocurrency capabilities, accelerate advancements in artificial intelligence, and introduce new financial products to global markets. “We’re proud to announce that T. Rowe Price deepened its investment in Cross River,” said Gilles Gade, Chairman, Founder, and CEO of Cross River. “We thank T. Rowe Price for their support of Cross River’s strategy of embedded finance 2.0, the bundling of crypto, lending, payments, and cards on one platform with a sophisticated AI layer to deliver innovative solutions with exceptional compliance and risk management.”
The investment from T. Rowe Price not only signifies confidence in Cross River’s growth trajectory but also highlights the increasing importance of integrated financial services in a rapidly evolving digital landscape. As competition intensifies within the fintech space, companies that leverage advanced technologies such as artificial intelligence and blockchain are well-positioned to meet the growing demands of both consumers and businesses.
Cross River’s commitment to innovation and its strategic focus on embedded finance 2.0 puts the company at the forefront of a transformative era in financial services. By integrating multiple services into a cohesive platform, it aims to cater to a diverse clientele and respond to the dynamic needs of the market. The company’s efforts to enhance its AI capabilities are particularly timely, as the financial industry increasingly turns to technology to address challenges related to compliance and risk management.
Looking ahead, Cross River is poised to play a significant role in shaping the future of financial services as it continues to expand its offerings and international presence. With the backing of established investors and a clear vision for the future, the company is set to leverage its innovative platform to drive growth and enhance customer experiences in an ever-changing financial ecosystem.
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