Pawsitive Technology, a startup emerging from the INNOFENSE Innovation Center, is revolutionizing the selection and training of working dogs through an innovative AI-based platform. Established in collaboration with the Israeli Ministry of Defense, this program is designed to bridge the gap between civilian and defense markets, enhancing the integration of advanced technologies.
Working dogs are invaluable in various sectors, including defense, rescue, medical, and rehabilitation. They perform tasks that are difficult or impossible for humans or machines, such as detecting explosives or locating missing persons. Despite their operational significance, the traditional methods for selecting and training these dogs remain subjective and inefficient, leading to a staggering 40%–70% dropout rate from training programs, often after significant investments averaging $40,000 per dog.
The United States alone has approximately 550,000 active working dogs, with about 55,000 new dogs entering training pipelines each year. The financial implications are substantial, with training costs potentially exceeding $100,000 per dog. This highlights a significant business opportunity, estimated at $660 million for dog selection and $1.1 billion for ongoing monitoring, as organizations grapple with chronic shortages of trained dogs and lengthy waiting lists that can extend to 3-5 years.
Pawsitive Technology aims to tackle these challenges with an AI-driven system that predicts a dog’s suitability and performance with high accuracy. The platform utilizes behavioral analysis and machine learning, marking a departure from traditional, intuition-based assessments. The process is straightforward: a dog is placed in a controlled environment, where its behavior is recorded and analyzed using advanced algorithms that assess various parameters such as speed, anxiety indicators, and motivation.
By leveraging historical data from previously tested dogs, the system can accurately predict a dog’s role suitability and detect early signs of stress or behavioral decline. This rapid evaluation process takes only 15 minutes, significantly cutting down the time associated with traditional assessments, which can span several days.
Among its many advantages, Pawsitive’s system also prioritizes the welfare of working dogs. It can proactively identify when a security dog requires a break, thus preventing performance deterioration. This capability addresses a critical need for organizations that deploy dogs in high-stress environments without the necessary psychological support. Additionally, the technology can identify up to 75% of dogs from shelters that may be suitable for retraining into security or therapeutic roles, thereby helping reduce overcrowding and unnecessary euthanasia.
The system is currently operational with design partners across security organizations, shelters, and associations in both Israel and the United States. Pawsitive Technology is expanding its data bank by conducting tests on hundreds of dogs from various professions and environments. The company collaborates with training bodies to compare its assessments with traditional screening tests, ensuring continual improvement in accuracy and reliability.
Founded by experts in neuroscience, behavior, and artificial intelligence, including Prof. Avraham (Avi) Raphael Avital and Anat Assaf, Pawsitive Technology is committed to setting a new global standard for assessing working dogs. This initiative focuses on accuracy, objectivity, and animal welfare, with the potential to streamline training processes and enhance the operational effectiveness of working dogs.
The implications of this technology extend beyond efficiency and cost savings; they signal a shift towards more humane treatment of working dogs. As Pawsitive Technology continues to innovate and expand into new markets, such as guide and therapy dogs, it positions itself as a leader in a field that blends technological advancement with a commitment to animal welfare, potentially reshaping the future of how working dogs are assessed and utilized.
For more information on Pawsitive Technology, visit their official website at iHLS.
To learn about the INNOFENSE Innovation Center, visit INNOFENSE.
For further reading on working dogs in various sectors, check out Dog Training Nation.
Butterfly Network Secures $15M Deal with Midjourney, Shares Surge 16.2%
OpenAI Tests Ads in ChatGPT, Potentially Transforming Digital Advertising Landscape
Berkshire’s $17.6B Alphabet Bet Surges 25%: Key AI Growth Opportunities Ahead
DeepSeek Launches Math-V2, First Open AI Model to Achieve Gold-Level IMO Scores
Amazon Web Services Powers AI Growth with $132B Revenue Run Rate and 20% Surge





















































