Jeffs’ Brands Ltd, a data-driven e-commerce company based in Tel Aviv, has entered into a non-binding Memorandum of Understanding (MOU) with Israeli deep-tech developer Scanary Ltd. This agreement aims to pivot the company into the global homeland security sector by allowing Jeffs’ Brands Holdings Inc., its wholly owned subsidiary, to market and distribute Scanary’s innovative AI-driven electromagnetic imaging security systems. The announcement was made on December 1, 2025.
Under the terms of the MOU, once a definitive agreement is finalized, Jeffs’ Brands Holdings will gain exclusive rights to distribute Scanary’s advanced AI-radar screening systems in Canada, Germany, and the United Arab Emirates for an initial period of 24 months, with the possibility of an automatic extension. The technology promises to scan up to 25,000 individuals per hour in open spaces without the need for physical checkpoints or pat-downs. This frictionless security solution is particularly designed for high-traffic areas such as airports, stadiums, and transit hubs, where demand for efficient security measures is rapidly increasing.
The system’s capabilities include real-time threat detection within two seconds, employing 3D imaging and artificial intelligence that can distinguish between harmless items like phones and keys and genuine threats. According to Global Market Insights, the security scanning equipment market was valued at over USD 11.4 billion in 2022, with projections indicating a compound annual growth rate (CAGR) of over 7% from 2023 to 2032.
In consideration for the exclusive rights granted by Scanary, Jeffs’ Brands Holdings will make a one-time payment of $1 million, distributed in five equal monthly installments of $200,000 following the execution of the definitive agreement. The agreement also includes the provision of a free demo system and technical support from Scanary for pre-sales activities. Notably, Jeffs’ Brands Holdings may recover this payment through periodic revenue payments amounting to 10% of Scanary’s profits from sales outside the exclusive territories, a structure that presents a low-risk entry into a high-growth market for the company.
The MOU also outlines plans for a corporate rebranding of Jeffs’ Brands Holdings, which will change its name to “KeepZone Technologies Inc.” This rebranding aims to reflect the company’s new focus on security technologies, pending any necessary corporate and regulatory approvals.
Both parties anticipate entering a definitive agreement within 30 days, contingent upon successful due diligence by Jeffs’ Brands Holdings, which will involve customary closing conditions. However, the MOU does not guarantee the completion of this transaction, which can be terminated by either party upon written notice. The agreement will automatically conclude upon the execution of a definitive agreement or upon the termination notice.
Established with the goal of transforming e-commerce, Jeffs’ Brands focuses on creating and acquiring market-leading products that tap into significant growth potential. The company utilizes advanced technology and management insights into the Amazon business model to elevate product offerings. For more information, visit jeffsbrands.com.
This announcement represents a strategic move by Jeffs’ Brands to diversify its portfolio and leverage emerging technologies in the homeland security market, an area experiencing heightened demand for innovative solutions. As the landscape for security technologies evolves, the collaboration with Scanary could position the company favorably in a rapidly growing sector.
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