4by4 Inc. is set to showcase its groundbreaking AI media enhancement technology, PIXELL Live Streaming, at Inter BEE 2025. This cutting-edge solution employs advanced deep learning techniques to boost video quality in real time, facilitating super-resolution, denoising, sharpening, and optimization during live broadcasts. With a focus on broadcasters, over-the-top (OTT) services, and streaming platforms, this technology promises to enhance the viewing experience significantly.
Taking place from November 19–21, 2025 at the Makuhari Messe in Chiba, Japan, Inter BEE is renowned as Japan’s premier international exhibition for broadcasting, media, and entertainment technologies. As a leader in AI-based video quality solutions, 4by4 Inc. will seize the opportunity to present PIXELL Live Streaming to a global audience.
This innovative platform represents the world’s first real-time AI-driven video enhancement solution tailored for live broadcast and streaming environments. PIXELL leverages proprietary deep learning models developed by 4by4 to analyze each video frame instantaneously. The technology performs multiple enhancements—including super-resolution, denoising, deblurring, sharpening, and deinterlacing—within a unified process. This capability enables the transmission of high-quality, low-latency live video optimized for both 4K and 8K streaming, while also minimizing bitrate and file size without sacrificing visual quality.
Unlike traditional post-production tools, PIXELL operates directly during the streaming process, enhancing live content as it is transmitted. This breakthrough is particularly advantageous for broadcasters and production teams, especially in scenarios with limited network bandwidth. The solution is ideal for various applications, including sports events, news broadcasting, live shows, and remote production workflows.
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Oracle and athenahealth Launch AI-native EHRs, Promising Enhanced Clinical WorkflowsOffering flexibility in deployment, the PIXELL platform is available as software as a service (SaaS), an application programming interface (API), or as on-premise integration. Its architecture is designed to ensure compatibility with standard streaming protocols and professional broadcast codecs, making it a versatile choice for a range of operational environments.
At Inter BEE 2025, 4by4 Inc. aims to illustrate how AI can revolutionize real-time media processing, enhancing operational efficiency and viewer satisfaction. Live demonstrations will be conducted at the company’s booth, where attendees can witness the seamless integration of PIXELL AI into live streaming workflows. Visual comparisons between original and AI-enhanced streams will highlight the transformative capabilities of this technology.
Exhibition Details
Event: Inter BEE 2025 (International Broadcast Equipment Exhibition)
Venue: Makuhari Messe, Chiba, Japan
Dates: November 19–21, 2025
Booth: Hall 7, # 7402
Exhibitor: 4by4 Inc.
Main Exhibit: PIXELL – AI Live Streaming & Media Enhancement Platform
As the demand for high-quality live streaming continues to grow, innovations like PIXELL Live Streaming are crucial in setting new standards for video quality. This technology not only addresses the current needs of broadcasters and streaming services but also paves the way for the future of live media experiences.
