In a significant advancement for the travel sector, Thomas Cook (India) Limited has unveiled TACY, an AI-powered digital brand ambassador and holiday travel assistant. Launched on December 13, 2025, TACY represents a crucial element of the company’s strategy to enhance customer engagement through technology, particularly as it prepares for its Europe Summer 2026 programme, which will include over 1,000 guaranteed departures and more than 15 value-focused holiday options across the continent.
The introduction of TACY is poised to revolutionize how customers interact with travel services, as Thomas Cook India aims to integrate technology with personalized experiences. This launch coincides with a broader push within the company to adopt artificial intelligence to improve the customer experience, catering to a diverse clientele that includes families, couples, and group travelers looking for tailored experiences in regions such as Western Europe, Eastern Europe, the Mediterranean, and Scandinavia.
As the digital face of Thomas Cook India’s offerings, TACY signifies a new era of AI-led customer engagement. The company’s initiative is driven by the demands of a rapidly evolving digital economy, particularly among a young, tech-savvy population that increasingly expects interactive and personalized services. TACY is designed to provide real-time assistance, enabling travelers to plan and book their holidays efficiently.
Abraham Alapatt, President and Group Head of Marketing, emphasized that the launch of TACY aligns well with the needs of digital-first travelers. This innovation is expected to pave the way for future developments in AI-powered travel assistance, solidifying TACY’s role at the core of the company’s digital engagement strategy.
Alongside TACY, Thomas Cook India has rolled out AI-generated videos that highlight the features of its Europe Summer 2026 programme. These videos are designed to enhance customer decision-making during the planning and booking process, integrating visual storytelling with AI technology to engage customers in a more dynamic manner. The company has also incorporated QR codes into traditional media formats, facilitating a seamless transition from offline content to online booking platforms, thus bridging the gap between conventional and digital engagement.
The TACY launch underscores Thomas Cook India’s commitment to innovation and its focus on delivering technology-enhanced travel planning. By merging AI, visual content, and personalized communication, the company is crafting experiences that transcend traditional customer service models. TACY aims to offer proactive recommendations, tailored travel suggestions, and instant answers to customer inquiries, thus empowering travelers to make informed vacation choices.
As Thomas Cook India positions itself as a leader in AI-driven travel assistance, TACY’s capabilities are expected to evolve, particularly with a phased rollout plan that will eventually extend to additional destinations and services. This strategy is intended to allow the company to refine the AI assistant based on user feedback, ensuring that TACY meets the diverse needs of its customer base across various regions.
The gradual expansion of TACY will further enhance its functionalities, aligning it with customer expectations and technological advancements. Over time, Thomas Cook India anticipates scaling TACY’s use globally, contributing to a comprehensive digital engagement strategy that adapts to rapid changes in AI and machine learning.
Ultimately, the introduction of TACY is about reinforcing Thomas Cook India’s digital engagement strategy, ensuring that personalized communication is central to the customer experience. With AI integration, TACY is poised to deliver a more immersive, dynamic, and immediate travel assistance experience. This forward-thinking approach positions Thomas Cook India as a trailblazer in the travel industry, setting new benchmarks for customer engagement in the age of digital transformation.
Looking ahead, Thomas Cook India envisions TACY as a pivotal tool in shaping the future of travel assistance. As advancements in artificial intelligence continue, TACY is expected to become increasingly capable, enhancing the overall customer experience in vacation planning. By combining AI, engaging visual content, and personalized communication, TACY is set to transform the travel planning landscape, reinforcing Thomas Cook India’s status as an industry leader in AI-driven travel engagement.
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