SINGAPORE, March 20, 2026 (GLOBE NEWSWIRE) — Aurora Mobile Limited (NASDAQ: JG), a prominent provider of customer engagement and marketing technology services, announced the successful conclusion of its participation in the Hong Kong MarketingPulse & eTailingPulse 2026. The event, organized by HKTDC, was held at the Hong Kong Convention and Exhibition Centre (HKCEC), where Aurora Mobile showcased its AI-first customer engagement platform, EngageLab. The booth garnered significant attention from marketers eager to explore strategies for “Redefining Customer Relationships for the AI Era.”
At MarketingPulse 2026, conversations centered around the emerging concept of Agentic AI, illustrating a pivotal shift in the marketing landscape. Marketers are increasingly seeking intelligent “agents” that can execute autonomous reasoning rather than just relying on basic automation. EngageLab emerged as a key player, demonstrating its integration of high-level AI trends into its Native AI capabilities.
One of the standout features was EngageLab LiveDesk, which illustrated AI agents working in tandem with human agents. This collaboration allows for the automation of routine inquiries and intricate workflows across various messaging channels. By streamlining these processes, human teams can concentrate on higher-value customer interactions, enhancing overall productivity.
The event also highlighted EngageLab’s AI-Powered Marketing Efficiency, aligning with the summit’s focus on delivering long-term value. EngageLab showcased its capabilities in automating high-converting content generation and optimizing delivery strategies. This ensures that marketing messages are not only personalized but also dispatched at the most opportune moments, effectively reducing the journey from engagement to conversion.
EngageLab’s Unified Platform was a focal point of interest, directly addressing concerns about “fragmentation fatigue” expressed by e-commerce leaders during discussions on Digital Transformation. In an era where marketing stacks often suffer from siloed operations, EngageLab’s ability to unify channels, verification, marketing, and support into a cohesive ecosystem resonated strongly with attendees. Visitors observed how a single source of truth—merging marketing automation with real-time support—can fundamentally transform the consumer journey.
The platform’s holistic approach permits brands to transcend “stitched-together” stacks, paving the way for a genuinely customer-centric marketing automation strategy that unlocks sustained value. “Marketers don’t just want to send messages; they want to build relationships,” remarked Tanya Quan, Marketing Director at EngageLab. “By combining modular products, we provide a unified solution that allows brands to ‘start anywhere, expand into one platform,’ simplifying the complex marketing tech stack and unlocking long-term value.”
As the event concluded, EngageLab’s message to the marketing community was clear: in a complex landscape, the pathway to growth lies in simplification. Whether initiating with a single channel or rolling out a comprehensive AI-driven ecosystem, EngageLab aims to empower brands to transform every interaction into a lasting relationship.
For marketers who could not attend the live demonstrations at HKCEC, EngageLab invites them to explore its AI-first solutions online.
About EngageLab
EngageLab is an AI-first customer engagement platform designed to strengthen customer relationships through AI agents, unified customer data, and reliable multi-channel delivery.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services. The company is committed to empowering global enterprises with stable, efficient, and intelligent customer interaction solutions. Leveraging its first-mover advantage in mobile messaging, Aurora Mobile has evolved into an extensive platform integrating Omnichannel Engagement, AI-Driven Marketing, Advanced AI Customer Support, and Frictionless Identity Security. Through its flagship brand EngageLab and robust AI infrastructure GPTBots.ai, the company facilitates seamless customer outreach, automates complex marketing journeys, and enhances service efficiency, accelerating digital transformation for clients worldwide.
For more information, please visit: https://ir.jiguang.cn/.
Safe Harbor Statement
This announcement contains forward-looking statements as defined under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by terms such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” and similar expressions. Factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Aurora Mobile’s strategies, future business development, financial condition, and competitive conditions. Further information regarding risks is available in the company’s filings with the U.S. Securities and Exchange Commission. Aurora Mobile undertakes no duty to update this information, except as required by law.
For more information, please contact:
Aurora Mobile Limited
E-mail: [email protected]
Christensen Advisory
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: [email protected]
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