OpenAI has expanded its acquisition portfolio by purchasing the US-based AI personal finance fintech company Hiro, though the financial details of the transaction have not been disclosed.
Founded by co-CEOs Ethan Bloch and Rushabh Doshi in 2024, Hiro introduced its AI-powered tool around five months ago. The solution integrates data from users’ financial products, such as credit cards and savings accounts, and then acts as a personal assistant to provide tailored financial recommendations and answer queries. The start-up has been backed by notable investors including Ribbit, General Catalyst, Restive, and various angel investors, raising $6.3 million in seed funding last year, according to Bloomberg.
Ethan Bloch, a serial entrepreneur known for founding neobank Digit, which was sold for $213 million in 2021, announced the sale via LinkedIn. Reflecting on the firm’s journey, Bloch stated: “We started Hiro with the vision of building an AI personal CFO, and we worked relentlessly to make it real. Since then, we’ve helped clients plan for and manage more than $1 billion in assets, and we’re incredibly proud of what we’ve built and learned along the way.”
As Bloch noted, “As Rushabh Doshi and I got to know the team at OpenAI, it became clear that joining forces would give us the opportunity to pursue that vision at a much larger scale.” He emphasized the persistent issues in personalized financial guidance, indicating that “for decades, personalized financial guidance has been too expensive, too generic, or too hard to access. ChatGPT is finally changing that.”
However, Bloch acknowledged that “the Hiro journey is ending sooner than any of us expected.” He confirmed that the company is “no longer accepting new signups,” with the Hiro product set to cease operations on April 20, 2026. Users have until May 13, 2026, to export their data, after which all information will be deleted from Hiro’s servers.
This acquisition comes in the wake of a series of 15 acquisitions made by OpenAI over the past year, including the acquisition of investment fintech Roi approximately six months ago. The rapid pace of OpenAI’s expansion underscores its aggressive strategy in enhancing its AI capabilities, particularly as demand for personalized financial solutions continues to grow amid evolving market landscapes.
The deal not only represents a significant addition to OpenAI’s portfolio, but it also signals a shift in the financial technology sector, where AI-driven solutions are increasingly becoming essential tools for consumers. As companies like Hiro pave the way for more accessible personal finance management, the integration of AI could democratize financial advice, making it available to a broader audience.
As OpenAI continues to refine its offerings, the synergy between its advanced AI technologies and Hiro’s innovative approach to personal finance could set a new standard in the industry. This acquisition may also reflect a growing trend where established tech companies seek to integrate comprehensive financial tools into their ecosystems, aiming to deliver more holistic services to users.
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