WellnessLiving Launches AI-Powered Marketing Suite to Enhance Client Engagement
TORONTO, April 29, 2026 (Newswire.com) – WellnessLiving, a prominent all-in-one business management software provider for the fitness, wellness, and beauty sectors, has unveiled its Marketing Suite. This fully integrated system combines email, SMS, and AI-generated content to streamline the client lifecycle management for thousands of businesses globally.
According to the Health & Fitness Association’s 2025 benchmarking report, the average fitness facility retains only 66% of its members annually, with more than half of new members leaving within their first year. Many business owners have found existing tools for addressing retention and engagement to be fragmented, costly, and disconnected from critical data.
The Marketing Suite aims to bridge this gap by offering a comprehensive, AI-driven marketing automation system directly integrated into existing management software. By eliminating the reliance on third-party tools, WellnessLiving provides enterprise-grade marketing capabilities with significantly reduced overhead. Customers can activate pre-built automations with just a few clicks.
“This is exactly what’s been missing in our industry,” said Len Fridman, co-founder and CEO of WellnessLiving. “Our customers are passionate about their work and helping clients; they didn’t sign up to spend time on marketing tasks or juggling multiple tools.” He expressed excitement over the launch, stating that it equips businesses with marketing capabilities that previously required extensive resources.
The Marketing Suite leverages a library of pre-built automations, informed by data from thousands of businesses and millions of client interactions on the WellnessLiving platform. It was developed based on direct customer feedback, highlighting the need for integrated marketing automation, AI-generated content, and branded email capabilities.
“Having worked with over 2,700 fitness and wellness businesses for 18 years, I’ve seen that growth comes from swift follow-up, consistency, and re-engagement with lost clients,” stated Tim Lyons, founder of Legacy Personal Training and Gym Business Coach, and a WellnessLiving client. “The Marketing Suite automates all of that in one place, personalized for each business. It’s a game changer.”
At the core of the Marketing Suite is WellnessLiving’s AI engine, ISAAC, which customizes every email and SMS based on a business’s unique offerings, services, and memberships. Owners can further refine the generated content using the ISAAC writing assistant or by making manual edits.
The Marketing Suite also integrates seamlessly with CAASI, WellnessLiving’s AI Front Desk agent, which engages website visitors around the clock. CAASI handles inquiries, addresses objections, and gathers lead information that feeds directly into Marketing Suite’s automations. Businesses utilizing CAASI have reported an average 32% increase in bookings.
The Marketing Suite automations focus on three critical stages of the client lifecycle: lead nurture, client retention, and win-back. Lead nurture automations provide immediate responses when new prospects enter the system, maximizing conversion opportunities. Retention automations engage members at essential milestones to reinforce their commitment, while win-back automations target lapsed clients from various fitness and wellness establishments.
Unlike standalone marketing solutions, the Marketing Suite is inherently connected to WellnessLiving’s business management platform. Automations react to real-time client behavior, such as missed classes or expiring memberships, eliminating the need for manual list management. Previously, businesses had to choose between disconnected email tools or generic CRMs that lacked industry-specific configurations.
To learn more about the Marketing Suite, visit WellnessLiving’s official website.
About WellnessLiving
WellnessLiving is recognized as the fastest-growing all-in-one business management software tailored for the fitness, wellness, and beauty industries. Trusted by over 7,500 businesses and 20 million users worldwide, the platform consolidates scheduling, payments, client management, marketing automation, advanced reporting, and AI-driven tools into a single interface, empowering business owners to scale operations and enhance revenue. WellnessLiving is backed by M-One Capital and CIBC Innovation Banking.
Media Contact:
Katherine Flandez, VP of Marketing
Email: [email protected]
Phone: 1 (929) 344-0940
SOURCE: WellnessLiving
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