Meta has confirmed its acquisition of Limitless, a US startup that specializes in a wearable pendant designed to record and summarize conversations and meetings using artificial intelligence. The financial terms of the deal, which involves the five-year-old firm based in Denver, have not been disclosed.
A spokesperson for Meta expressed enthusiasm about the acquisition, stating, “We’re excited that Limitless will be joining Meta to help accelerate our work to build AI-enabled wearables.” This move aligns with Meta Chief Executive Mark Zuckerberg‘s ongoing commitment to prioritizing AI, with an ambitious goal of achieving “superintelligence.”
Artificial intelligence is increasingly being integrated into Meta’s popular applications, including Facebook and Instagram, and is also enhancing the capabilities of smart glasses produced in collaboration with EssilorLuxottica. Limitless co-founder and CEO Dan Siroker shared the company’s vision on its website, stating, “We share this vision and we’ll be joining Meta to help bring our shared vision to life.”
Limitless has successfully attracted a total of $33 million from prominent investors, including venture capital firm Andreessen Horowitz and OpenAI co-founders Sam Altman and Greg Brockman, according to data from Pitchbook. The startup was valued at $368 million during its latest funding round in 2023, highlighting its rapid growth and potential in the AI space.
Reflecting on the evolution of the technology landscape, Siroker remarked, “We’re no longer working on a weird fringe idea. We’re building a future that now seems inevitable.” This sentiment underscores a growing acceptance and expectation for AI-driven technologies in everyday applications.
In pursuit of his AI ambitions, Zuckerberg has been on an aggressive recruitment drive, luring executives from leading tech firms such as OpenAI, Apple, and Google with lucrative multibillion-dollar offers. Earlier this year, Meta also made significant investments in Scale AI, bringing in its co-founder Alexandr Wang to oversee a new unit called Superintelligence Labs.
The acquisition of Limitless marks Meta’s first major purchase since completing its buyout of Within Unlimited, a virtual reality firm, earlier in 2023. This earlier deal faced scrutiny from US regulators, including an unsuccessful attempt by the Federal Trade Commission (FTC) to block it based on competition concerns. This courtroom defeat was viewed as a setback for former FTC head Lina Khan, who advocated for stricter antitrust enforcement against large technology companies.
As Meta continues to navigate the complexities of the evolving tech landscape, the integration of Limitless into its portfolio could provide a significant boost to its wearable technology initiatives. The focus on AI-enabled wearables reflects a broader trend within the industry towards enhancing human capabilities through technology.
In the coming years, the implications of such technology may stretch beyond mere convenience, potentially reshaping how individuals interact with information and each other. As Meta pushes forward with its plans, the collaboration with Limitless could be a crucial step in the company’s larger strategy to weave artificial intelligence deeply into its product offerings.
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